Nine Entertainment (registered as Nine Entertainment Co. Holdings Ltd[6]) is an Australian publicly listed mass media company with holdings in radio and television broadcasting, publishing and digital media. It uses Nine as its corporate branding and also prefers this usage to be used for the parent company.[7]
The entity is largely a successor to the former Publishing and Broadcasting Limited (PBL), which was established by the Packer family. The Packers officially ended their involvement with the company in 2008 and its name was changed to Nine in 2010. The company merged with Fairfax Media in December 2018, expanding its brands and investments across television, video on demand, print, digital, radio and real estate classifieds.
Nine’s assets include the Nine Network, Nine Radio; major newspaper mastheads such as The Sydney Morning Herald, The Age and The Australian Financial Review; digital properties such as nine.com.au, 9Honey, Pedestrian; video-on-demand platform Stan; and a majority investment in real estate web portal Domain Group.[8]
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